Art direction and global brand identity for the new french cosmetic brand, Mimétique. Deeply inspired by the principles of biomimetics, the brand offers efficient products that replicate the skin’s natural processes to enhance its health and vitality instead of overstimulating it.
Inspired by the core concept of the brand, the symbol evokes cellular shapes. Throughout the packaging, website, social media templates, and other assets, our goal was to capture the essence of the laboratory environment while simultaneously establishing a playful identity.
Project designed in collaboration with Life on Venus / Campaign Photography Hélène Tchen / Photo Assistant Quentin Farriol / MUA Marine Guillerme / Product Photography Nathan Sarazin / Set Design Hugo Cudot