Brand identity for the luxury London-based brand An Ocean of Ideas. With only two collections per year and in very limited quantities, AOI focuses on high-end artisanal production.

The identity is infused by the concept of duality, omnipresent in the brand and dear to AOI’s founder, Farah. As a result, the wordmark is mixing the two type families used throughout the identity, a modern geometric sans-serif and a sharp serif with high contrasts. In addition, we designed a bold and expressive monogram, playing with the symmetry of each letter to create a totem-like symbol.

Designed at Leslie David Studio